You might be surprised to learn that the seemingly simple approach of distributing leaflets about factory farming and vegetarianism is one of the most effective forms of animal activism in terms of time spent, use of resources, and results. Rather than feeling pressure or judgment, recipients of leaflets can review the information on their own time and draw their own conclusions. This is what results in true and sustainable change.

The goal of this video and website is to empower you with an effective advocacy strategy. We can all play a vital role in creating a kinder world with less suffering in it. There’s never been a better time to do so than now.